7 Things You Can Do If Your Hard Work Goes Unnoticed
Dan Schawbel is the leading personal branding practiced for young professionals. Read full profile
People y'all know or accept never met nevertheless are googl'ing you lot. Let'southward confront it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double v years agone. It's a pretty safe bet that percentage has climbed to over fifty or 60% by this year.
Some people might tin can it ego-surfing, but it's really a good practice to see what results come up for your proper noun. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or because they desire to acquire more about yous. Hiring managers want to meet if you take a clean record in Google, which is your permanent record considering every move you make (yeah even a weblog comment) is stored there forever. Before I went on a second date one time, the girl Google'ed me. If she hadn't liked what she saw, the 2d date wouldn't have happened. Try doing it right now and see what you lot get.
There is no hiding from Google!
Google keeps track of merely nearly everything y'all do on the internet. Information technology patrols and captures your online behavior, such as when y'all postal service on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Bated from the content you create and distribute over the net, other people are talking virtually y'all, which ways that Google has a complete picture (near like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children'due south children volition be able to detect out everything nearly you lot when they grow older. "Mom, look what I just found out near Dad in Google." Your personal brand can't hibernate from Google. There is ane major exception to this though.
Mutual names
If your name is mutual, such equally Mike Smith, then it will be very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. Y'all won't exist able to compete with the athletes and musicians on the start few pages. If your life goal is to rank in the pinnacle ten results, that may exist achievable, if yous either become very famous or piece of work extremely difficult at building content each and every day for your unabridged life. At the age of sixty y'all might observe out that Google inverse their algorithm and you lot'll lose all that difficult work. The point being is that you'll have to differentiate your name in order to rank high. I typically recommend y'all use your eye name or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they become mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. We're talking Google PageRank'due south of eight and college! Your blog posts nearly these celebrities will never end up on the top 20 results for their name unless you are Perez Hilton. If your name is the same equally a celebrities, you lot are in big trouble. Attempt searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (forty million) and other major celebrities. Personally, I don't accept any friends with these names, but fifty-fifty with C-level celebrities, you don't stand up a take a chance. If yous are stuck with a celebrity name, I suggest that you build your brand around an expanse of your expertise or interest and connect information technology to your make proper noun.
Unique names
While growing up, yous might have been fabricated fun of people of your unique name because it was "unlike." Although y'all were ostracized and made fun of, correct now you get to laugh at everyone else! With a distinct proper noun, you are able to easily manipulate the results for your proper noun on search engines. When you go to your high school reunion and meet your friends, you'll get the concluding laugh because you can exist visible and control perceptions, while they simply cannot. When you Google your name, whether you take results that reflect your brand, you'll see how hard it will be to rank high for it or not. Depending on the competition, it may take you lot a few days or a few months. Over time, if you work very hard, yous'll ain the top ten results for your name.
In my next post, I'll talk nigh what you can do to gain command over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/7-things-you-can-your-hard-work-goes-unnoticed.html
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